Sanskruti Vispute
Curious
about what’s next
Strategic Design & Management Student
Growing through every project.
Evolving with every idea.
Building thoughtful design with strategic intent.
Exploring the intersection of design, business, and technology through visual storytelling.
Portfolio
Data Analysis
It started with structured observation, moving through the LinkedIn app not as a user but as a researcher. Noting what the interface rewards, what behaviour it encourages, and where the gaps between intent and action quietly live.
That became a video documenting the first layer of insight before a single data point was collected.
Then over 100 responses were gathered, cleaned, and organised into a structured research to insight report, covering data collection methodology, affinity mapping, pattern recognition, and insight justification.
Data Visualisation: Translating behavioural findings into a designed poster that communicates at a glance. Because insight without communication is just data sitting in a spreadsheet.
Strategic Foresight & Business Design
Remote work changed where people travel. Digital nomads started booking 28 night+ stays on Airbnb and kept hitting the same wall.
Listings that called themselves work-friendly but had bad Wi-Fi, no proper desk, and no way to know until you were already there.
The project found that gap and built a strategy around it. The solution, Airbnb WorkNest, is a verified work-ready stays program. Hosts who meet real standards, tested Wi-Fi speeds, proper workspace setup, good lighting, earn a WorkNest badge on their listing. Not a label. A system travellers can actually trust.
The strategy was then tested against three futures, best case, expected, and worst case, to make sure it holds up however remote work culture shifts. The result is a phased plan built to adapt as the world changes around it.
Vicco - Packaging Redesign
Vicco has been in Indian homes since 1952. You don't buy it, you recognise it.
So when they refreshed the packaging, something broke. It was so unrecognisable that they had to stick a "New Pack, Same Trust" label on every box just so people wouldn't think it was a different product. Their own website ran an old pack vs new pack comparison because customers genuinely couldn't tell it was the same brand.
The redesign brings back the classic yellow, the warmth, the Indian touch but cleaner, more intentional, with room to breathe. And tucked into one side: a tearaway bookmark, something to pass from a mother to her daughter when she opens the box. A small object that keeps the brand alive in younger hands, not through a campaign, but through an everyday moment.
818 Tequila Campaign: Moments Made Smooth
Studies show Gen Z are drinking less than any generation before them. But the more useful finding is why and where the drinking that does happen actually takes place.
The shift isn't about sobriety. It's about setting.
Clubs and loud social spaces are being replaced by smaller gatherings, home bars, and nights with five people instead of fifty. When the room gets quieter, behaviour changes. People slow down, choose more carefully, and have no interest in brands that feel loud or performative.
So we stopped asking what 818 should say. We started asking what the evening should feel like.
The campaign was built around objects that earn their place in the moment, invite cards, glassware, conversation games, coasters, a home bar cabinet. Nothing screamed the brand. Everything supported the experience.
The campaign came together as one connected system same tone, same pace, same intention across every touchpoint. The thinking behind it covers cultural trend analysis, behavioural research, strategic positioning, and a phased rollout of collaterals, each decision rooted in real context and not assumption.
The goal was never just a campaign. It was proof that design, when led by strategy, can shape how a moment actually feels. Because brands that don't adapt to shifting context don't just lose relevance, they disappear from the moment entirely.
Advertising Campaign for CMF Phone: Build Your Way
This campaign celebrates customization, creativity, and personal expression through the CMF Phone 1 by Nothing, a brand known for modularity, minimalism, and freedom of choice.
“Build Your Way” highlights the phone’s modular design, allowing users to swap covers and accessories to match their unique style. The campaign includes a poster, billboard, and bus ad, all featuring bold, minimal layouts and a color palette centered on CMF’s signature orange, black, and white—striking yet clean.
The tagline “Build Your Way” empowers users to design a device that truly reflects their personality. This campaign captures CMF’s core values of freedom, creativity, and personalization, adapting a strong concept seamlessly across multiple formats.
Working on this project deepened my understanding of aligning design with brand vision while maintaining consistency and impact across various media. Plus, exploring negative space was a creative highlight.
Ad Banner
Jio didn't just launch a telecom service in 2016, it dropped data prices from ₹250/GB to ₹10-12/GB overnight and put the internet in the hands of rural India for the first time.
For a farmer checking mandi prices, a student attending online classes, or a family staying connected, Jio isn't a telecom brand. It's access.
The brief was to design a mobile-first ad banner for rural and marginalised audiences.
The insight was simple: rural consumers think in daily spends, chai, bus fare, a snack. ₹349/month feels like a lot. ₹12/day feels like pocket change.
Same number, completely different psychology.
The campaign was built around that reframe. One small device. One small daily cost. The whole world in your hand.
The outcome was a set of digital ad banners, mobile-first, because rural India lives on phones, not laptops. The same core concept was adapted across placements: mobile banner, leaderboard, half page, and square. Learning to compose one idea across different formats and screen proportions, keeping the hierarchy, the emotion, and the message intact across every size, was the real design challenge here.
Design Research Article (Magazine)
Kamala Mills: Where History Meets Modernity
This article uncovers the contrasts of Kamala Mills, cracked walls, rusted staircases, and tangled wires coexisting with sleek glass buildings and buzzing cafes.
Through primary research, field observation, and personal analysis, I explored how forgotten industrial spaces reflect Mumbai’s evolving identity.
I learned how design can be a tool to spotlight untold stories and anchor heritage in the midst of constant urban change.
Final outcome: a magazine-style print that blends storytelling, research, and visual exploration — asking one key question: Can cities grow without erasing where they came from?
Short Films
Mumbai Local: The Heartbeat of a City That Never Stops
This short film captures the heartbeat of Mumbai through the lens of its most iconic lifeline—the local train. From chai stalls to crowded platforms, from fleeting glances to unspoken stories—this is a tribute to the everyday heroes who move with the city.
Life in Mumbai vs Life in Banaras | A Friendship Across Cities | Music Video | Abhi Na Jao Chhod Kar
Two best friends, two cities, one story. A short film capturing the beauty of friendship across Mumbai and Banaras.
Photography
Resume
Open to creative roles across design, content creation, and brand building.
Experience
Aug 2025 - Present
Senior Director |
Atlas Student Council
Oct 2024 - Apr 2025
Social Media Manager |
Team Mushak
I was part of the Social Media team for India’s first and only team selected for the Remote-Controlled division at NASA’s Human Exploration Rover Challenge (HERC).
-
Managed end-to-end content strategy and visual design across social platforms
-
Grew Instagram organically from 0 to 1.4K followers in 4 months
-
Created viral reels and content that crossed 1M+ total views
-
Winner – NASA HERC Social Media Award 2025, Recognized by NASA Marshall’s Social Media Team
-
Designed posters, videos, and BTS content to capture the team's journey, also learned video editing.
-
Helped shape a strong digital identity for the team, highlighting Indian creativity and innovation on a global stage.
-
Team Mushak Instagram account- @team_mushak_herc
Apr 2024 - Aug 2025
Designer & Social Media Manager |
Creator Club
Creator Club, a Paris based start up is a collaboration app that helps creators connect. I supported the team by designing content across Instagram and other platforms, including reels, product posts, and ads.
What I did:
-
Kept visuals on-brand and consistent across all content
-
Planed and scheduled posts that showcase app features, creator stories, and collab opportunities
-
Ensured messaging is clear, engaging, and relatable for the creator audience
Education
2024 - 2028
Atlas SkillTech University |
B.Des Strategic Design & Management
2022 - 2024
M.J Junior College of Science |
Science PCM (HSC)
2010 - 2022
Thakur International School |
10th (ICSE)
Skills & Expertise
-
Social media strategy & content creation
-
Brand storytelling & visual communication
-
Editorial design, print & layout
-
Photography, videography & Video editing
-
UI/UX fundamentals & user psychology
-
Creative ideation & research-driven insights
-
Content planning & campaign thinking
-
Project coordination & creative collaboration
-
Always learning, always evolving
Highlights
Promising Young Leader Award (2026)
Recognized by Atlas SkillTech University (March 14, 2026) for leadership and contributions through the Student Council.
NASA HERC Social Media Award – Remote-Controlled Category (2025)
Recognized by NASA Marshall for creativity and consistent outreach as part of Team Mushak; grew Instagram to 1.5k+ followers and crossed 1M+ views.
Featured by Adobe Photoshop (2024)
Challenged myself to make one poster every day for 100 days. Adobe Photoshop's official Instagram account noticed and featured the work.
Illustration Showcased at Apple BKC (2023)
Illustration featured on the in-store display at Apple’s flagship store in Mumbai (BKC).
Design Exam Ranks (2024)
AIR 392 - NID
AIR 589 - UCEED